![]() ![]() Make sure to have shots of people enjoying themselves, exquisite nature, and delicious dishes served at your property in your arsenal, and don’t forget the chef! Ê Since Instagram, Pinterest, and Facebook are image-centric platforms, powerful visuals are paramount. This article gets into specific hashtags for soft and hard adventure, which will garner specific audiences. While you should use popular hashtags to reach this audience, try focusing your hashtags on your location in the world and the variety of activities and features of your property. The beauty of social media is that is provides the opportunity to build an online community of like-minded individuals, which is instrumental in today’s online sphere. In addition, it is crucial to respond to comments on your posts and engender lively and positive interaction. Using popular hashtags is a key tactic to get noticed on these platforms. Building an image library for this campaign is vital. A social media PR agency savvy in this arena recommends that you post strong images regularly on Instagram, Facebook, Twitter, and if possible, Pinterest. Social media should be one of your key tools to attract this market, as it reaches all the target generations from Baby Boomers to Millennials to Gen-Xers and Gen-Yers. ![]() Adventurers have higher levels of household income and therefore feel more comfortable spending more money on a trip.ħ0 per centÊof hard adventurers and 63 per centÊof soft adventurers have post-secondary education, compared to 47 per centÊof other travelers who have a two year degree or higher.
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